Mormons follow the "morality" of the Culture

Despite the enormous influence wielded by the powerful Mormon Church based in Salt Lake City, winemaking has a history in this state, ironically originating with the arrival of the seemingly abstemious Latter-Day Saints, Brigham Young, who led the Mormons to Utah in 1847, ordered vineyards to be planted and a winery to be built. He required one of his followers, an experienced German winemaker, to make as much wine as he could, and although he permitted Mormons to drink it for Communion (no longer allowed), he recommended that the bulk should be sold. His advice was not taken by the Dixie Mormons, who ran the winery and kept back their best wine for consumption. Winemaking peaked at the end of the 19^th century, declining once the Church clamped down on drinking, and died out during Prohibition.

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from the New Sotheby's Wine Encyclopedia, Tom Stevenson

ISBN 0 7894 2079 1